Dove's Real Beauty Campaign
Dove has long been a champion of freeing women from stereotypes that lead to low self-esteem and poor body image. I wanted to take a second to highlight their program and some of the resources available on their site.
The goal of the campaign is to embrace all definitions of beauty through a number of different channels:
2.) Confidence building programs and tools
Dove is committed to reach 5 million women with this message through it’s Self Esteem Fund by the end of 2010. There are a lot of great ways to get involved, and I encourage everyone to go to the site and browse all of the great resources available.
Thanks again to Dove for recognizing the need to change perceptions one image at a time!
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January 3, 2010 at 4:57 am
Cherrie Herrin-Michehl, MA, LMHC
Hello,
I love Dove’s campaign! I saw on another blog that they are having a funding shortage, which is really sad.
I am a licensed mental health counselor and have had the honor of walking with many people through their food/weight/body image issues. Research says that dieting is not a long-term solution because almost everyone who loses weight gains it all back – plus more! This is because food and weight issues are much more about our hearts and our stories than calories and fat grams. Until we address these issues of the heart, we cannot fight the body image bandit and win. I am writing a book and blog about the causes and how to address them instead of treating the symptoms only. If we don’t work on the causes of our weight/body issues, it is like cutting off a weed at the top. It looks good for a while, but it always comes back. My latest post is called, “Real Reasons for Food Addiction.” I would love to hear your thoughts. Thanks, Cherrie
http://www.cherriemac.wordpress.com
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