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Dove's Real Beauty Campaign

Dove's Real Beauty Campaign

Dove has long been a champion of freeing women from stereotypes that lead to low self-esteem and poor body image.  I wanted to take a second to highlight their program and some of the resources available on their site.

The goal of the campaign is to embrace all definitions of beauty through a number of different channels:

1.)  Dove’s ad campaigns

2.) Confidence building programs and tools

Dove is committed to reach 5 million women with this message through it’s Self Esteem Fund by the end of 2010.  There are a lot of great ways to get involved, and I encourage everyone to go to the site and browse all of the great resources available.

Thanks again to Dove for recognizing the need to change perceptions one image at a time!